Guiding Clients Through A Changing Industry
Guiding Clients Through A Changing Industry
During this unprecedented economic time, we are here to help you with your business recovery. Our real world experience across the travel, hospitality and related technology fields encompasses expertise in commercial strategy, operations, product, technology, and organizational optimization.
Navesink Advisory Group, LLC provides strategic business advisory and consulting services in the travel, hospitality and related travel technology industries. We focus on helping clients drive revenue and maximize profits, with expertise in business strategy, digital and ecommerce, loyalty and customer experience, distribution, sales and
Navesink Advisory Group, LLC provides strategic business advisory and consulting services in the travel, hospitality and related travel technology industries. We focus on helping clients drive revenue and maximize profits, with expertise in business strategy, digital and ecommerce, loyalty and customer experience, distribution, sales and marketing, and experience in opportunity assessment, acquisition due diligence and integration, and organizational optimization. Areas of focus include travel distribution, digital and ecommerce strategies and transformation, customer engagement, CRM and data strategies, operations, payments, loyalty, business development, communications and sales and marketing growth strategies.
The company was founded in 2013 by Flo Lugli, ISHC, a recognized expert in travel and hospitality distribution and related technologies. Navesink taps into an extensive network of high caliber industry experts and resources, when needed, in order to execute projects.
Unlike many consulting companies, our services can be tailored to your specific needs. We know that today's business challenges are increasingly complex, and our practical experience can help you assess the best options. We provide the relevant insights to identify the biggest opportunities, and can offer resources to help you execute
Unlike many consulting companies, our services can be tailored to your specific needs. We know that today's business challenges are increasingly complex, and our practical experience can help you assess the best options. We provide the relevant insights to identify the biggest opportunities, and can offer resources to help you execute your plan. From an initial consult to help identify gaps and opportunities, to a comprehensive report that includes a project plan with timelines and milestones, a cost analysis, and a schedule, we can offer a suite of quality services that will help you solve your business challenges.
We have practical experience and expertise in travel and hospitality, allowing our services to be tailored to your specific needs, and we give you the time and guidance you require and deserve. Whether you’re seeking validation of a strategy or a new strategic plan, seeking new technology solutions or looking for a new alliance with the
We have practical experience and expertise in travel and hospitality, allowing our services to be tailored to your specific needs, and we give you the time and guidance you require and deserve. Whether you’re seeking validation of a strategy or a new strategic plan, seeking new technology solutions or looking for a new alliance with the right partner, assessing strategic alternatives or acqusitions, or simply need help with skillsets or tools, call us today. Together we’ll create and refine your plan for success.
We provide support to help you develop, assess or execute your business strategy, and can help you optimize your technology and product strategies to drive success
We assess and/or develop comprehensive marketing, customer engagement/loyalty, and sales strategies to generate higher revenues and profits.
We evaluate your business processes and recommend improvements, and can identify ways to optimize your organization or simply mentor key leaders
We can help improve your digital presence and customer experience and engagement strategies
We have extensive experience in due diligence analysis and synergy assessment, working with both public and private equity firms, and can help develop and drive business and organizational integration plans
We can undertake bespoke research to give you a wide array of business and industry insights
Flo Lugli is an innovative, results-oriented executive with a proven track record of driving revenue growth in the global hospitality, travel and related technologies businesses for publicly and privately held companies. A well-known expert on travel and hospitality industry distribution, loyalty, travel technology, and digital presence, Lugli has been recognized as one of the most influential women in hospitality technology by Hospitality Financial and Technology Professionals (HFTP), as one of the 100 Most Powerful People in USA Hospitality by the International Hospitality Institute, and as one of the Top 30 Travel Industry Leaders to Get Inspired in 2022 by Hotelmize. In addition, Lugli has been recognized as one of the Top 25 Most Extraordinary Minds in Sales, Marketing, and Revenue Optimization by the Hospitality Sales & Marketing Association International (HSMAI).
Lugli is a member of the International Society of Hospitality Consultants, the leading source for global hospitality expertise, represented by over two hundred of the industry’s most respected professionals from across six continents. Lugli has also been recognized as one of the “Most Powerful Women” in Travel for 7 years by Travel Agent Magazine and among the top 75 hotel executives and top 10 technology experts by Lodging Magazine.
As Principal of Navesink Advisory Group, LLC, Lugli leverages her vast experience, industry expertise and thought leadership to help businesses drive revenue growth and enhance profitability.
In addition, Lugli was Non-Executive Chairman of Global Hotel Alliance, the world’s largest alliance of independent hotel brands, providing an industry leading loyalty platform to over 550 upscale and luxury hotels across 80+ different countries, and is on the board of iVvy.com, a leading cloud- based event and venue management platform. She also serves as an advisor to Simplenight, a global technology company offering innovative solutions to enable brands to offer real-time bookings across multiple categories such as dining, accommodations, attractions, events and more; ResortPass, a leading day guest pass booking platform providing the hotel industry a solution to monetize their under-utilized amenities and boost ancillary revenues; Visual Matrix, an industry leading hotel property management software providing an all in one platform for PMS, RMS, channel management and operational tools; and Boxcribe, the first digital exchange that airlines can adopt to automate the issuance, redemption, and administration of vouchers. Lugli also serves on the advisory council of MMGY Global, a $55 million marketing communications and technology company with 11 global offices, and the world’s largest integrated marketing company specializing in the travel, tourism and the hospitality industries, as well as the Expedia IQ Forum, comprised of industry consultants and leaders who provide insight and feedback to Expedia executive management.
Most recently, Lugli served as the executive vice president of marketing for Wyndham Hotel Group, where she led the global strategy for customer engagement and market positioning for the company and oversaw brand marketing, distribution, ecommerce, loyalty, public relations/communications, research and central reservations systems strategy. During here time there, she drove a $100M digital transformation for the company. Prior to Wyndham, Lugli held executive level positions with privately held Travelport Limited (and its predecessor Galileo International), one of the world’s largest global distribution system providers.
Prior to 2002, Lugli held executive level business development and operations positions with WizCom International and its parent company Cendant Corporation. She joined Cendant in 1987 as a part of its Hospitality Division, serving in several sales and marketing roles.
As part of her consulting practice, Lugli has served as interim CCO, Americas for Radisson Hotel Group, as interim CCO for DHISCO, and as Interim President for cheapcaribbean.com. Lugli also served as a board member for buuteeq, Inc., until its acquisition by The Priceline Group. She has served two terms as president of HEDNA, on the advisory board of TheBeatLive and as a member of the advisory board of the BTN Group. Lugli also serves as a member of HSMAI’s America’s board of directors and, while at Wyndham Hotel Group, served as a board member and Chairwoman for Room Key, a joint venture between 6 of the largest hotel companies. Additionally, she is a board member for Joe’s House, a nonprofit organization providing a nationwide online service that helps cancer patients and their families find lodging near treatment centers.
Lugli and her husband, Robert, reside in Fountain Hills, AZ.
February 23, 2023
Los Angeles, CA
June 26-29, 2023
June 28, 2023
June 26-27, 2023
November 7, 2023
Long Beach, CA
November 13-16, 2023
Ft. Lauderdale, FL
The International Society of Hospitality Consultants is truly The Leading Source for Global Hospitality Expertise, represented by over two hundred of the industry’s most respected professionals from across six continents. Collectively, ISHC members provide expert services in over fifty functional areas and have specialized skills in virtually every segment of the hospitality industry. ISHC is dedicated to promoting the highest quality of professional consulting standards and practices for the hospitality industry. Candidates undergo a rigorous screening process, ensuring that all ISHC members have a reputation of integrity and are qualified by their experience, training and knowledge to develop and express sound judgment on industry issues. Additional information about the organization, along with a directory of ISHC members, is available at ishc.com.
From a shift in the hotel/vendor relationship to a creation of technical standards to promote innovation and progress, roundtable participants spoke on the shortcomings and the opportunities available to hoteliers and PMS providers.
The Hospitality Sales & Marketing Association International (HSMAI) recognizes Flo Lugli as top Extraordinary Mind at Adrian Awards
In a webinar hosted by the Travel, Transportation and Hospitality team at DataArt, Flo Lugli speaks to the subject of Bringing Flexibility to Travel Companies
While no one can dispute Google’s dominance in the travel space, Expedia and Booking.com continue to innovate, building stronger travel platforms and customer engagement tools and programs. Is this a “winner-take-all” environment, or is there room for more?
Unless you’ve been on a distant planet lately, you’ve likely have heard about the new General Data Protection Regulations (GDPR) of the European Union...
While most brands tout the size of their loyalty programs, size alone shouldn’t be a measure of success.
Blockchain technology allows digital information to be distributed to a network – but not copied – via a secure ledger. Records are public and verifiable, making that information harder to compromise. A good idea, right? At this point, that’s all it is so far in the hotel sector.
Hotel Pricing & Distribution Strategies
Hotel Pricing & Distribution Strategies