Experienced consulting at the intersection of travel, technology and hospitality

Guiding Clients Through A Changing Industry

About Us

Our Experience


Navesink Advisory Group, LLC provides strategic business advisory and consulting services in the travel, private equity, hospitality and related travel technology industries. We focus on helping clients drive revenue and maximize profits, with expertise in business strategy, digital and ecommerce, loyalty and customer experience, distribution, sales and marketing, and experience in opportunity assessment, acquisition due diligence and integration, and organizational optimization. Areas of focus include travel distribution, digital and ecommerce strategies and transformation, customer engagement, CRM and data strategies, operations, business development, communications and sales and marketing growth strategies. 

The company was founded in 2013 by Flo Lugli, ISHC, a recognized expert in travel and hospitality distribution and related technologies. Navesink taps into an extensive  network of high caliber industry experts and resources, when needed, in order to execute projects.

Our Approach


Unlike many consulting companies,  our services can be tailored to your specific needs.  We know that today's business challenges are increasingly complex, and our practical experience can help you assess the best options. We provide the relevant insights to  identify the biggest opportunities, and can offer resources to help you execute your plan. From an initial  consult to help identify gaps and opportunities, to a comprehensive report that includes a project plan with timelines and milestones, a cost analysis, and a schedule, we can offer a suite of quality services that will help you solve your business challenges. 

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Why Us


We have practical experience and expertise in travel and hospitality, allowing our services to be tailored to your specific needs, and we give you the time and guidance you require and deserve.  Whether you’re seeking validation of a strategy or a new strategic plan, seeking new technology solutions or looking for a new alliance with the right partner, or simply need help with skillsets or tools, call us today. Together we’ll create and refine your plan for success. 

Our Services

Business and/or Product Strategy


We provide support to help you develop, assess or execute your business strategy, and can help you optimize your technology and product strategies to drive success

Marketing and Sales Strategy


We assess and/or develop comprehensive marketing/sales strategies to drive success.

Business Process and Organizational Review


We evaluate your business processes  and recommend improvements, and can identify ways to optimize your organization or simply mentor key leaders

Digital Presence


We can help improve your digital presence and customer experience and engagement strategies

Acquisition and Investment Support


We have extensive experience in due diligence analysis and synergy assessment, and can help develop and drive business and organizational integration plans

Industry Insights


We can undertake bespoke research to give you a wide array of business and industry insights 

Our Team


Flo Lugli, ISHC, Founder and Principal


Flo Lugli is an innovative, results-oriented executive with a proven track record of driving revenue growth in the global hospitality, travel and related technologies businesses for publicly and privately held companies. A well-known expert on travel industry distribution, travel technology, and digital presence, Lugli was recently recognized as one of the most influential women in hospitality technology by Hospitality Financial and Technology Professionals (HFTP).

Lugli is a member of the International Society of Hospitality Consultants, the leading source for global hospitality expertise, represented by over two hundred of the industry’s most respected professionals from across six continents. Lugli has also been recognized as one of the “Most Powerful Women” in Travel for 7 years by Travel Agent Magazine and among the top 75 hotel executives and top 10 technology experts by Lodging Magazine.

As Principal of Navesink Advisory Group, LLC, Lugli leverages her vast experience, industry expertise and thought leadership to help businesses drive revenue growth and enhance profitability.

In addition, Lugli is Non-Executive Chairman of Global Hotel Alliance, the world’s largest alliance of independent hotel brands, encompassing over 550 upscale and luxury hotels across 76 different countries, and is on the board of iVvy.com, a leading Enterprise SaaS technology company, providing cloud-based solutions for Event management, Venue management and Supplier management with real-time procurement for MICE (Meetings, Incentives, Conferences, Events). She also serves as an advisor to Simplenight, a Global Experience Platform™ (GEP™) providing cloud-based distribution, inventory management, merchandising and technology solutions for the travel industry; ResortPass, a venture-funded platform that provides significant ancillary revenue to hotels and resorts by offering their under-utilized pool, spa, and fitness amenities to a new channel of day guests; and is on the advisory council of MMGY Global, a $55 million marketing communications and technology company with 11 global offices, and the world’s largest integrated marketing company specializing in the travel, tourism and the hospitality industries.

Most recently, Lugli served as the executive vice president of marketing for Wyndham Hotel Group, where she led the global strategy for customer engagement and market positioning for the company and oversaw brand marketing, distribution, ecommerce, loyalty, public relations/communications, research and central reservations systems strategy. During here time there, she drove a $100M digital transformation for the company. Prior to Wyndham, Lugli held executive level positions with privately held Travelport Limited (and its predecessor Galileo International), one of the world’s largest global distribution system providers.

Prior to 2002, Lugli held executive level business development and operations positions with WizCom International and its parent company Cendant Corporation. She joined Cendant in 1987 as a part of its Hospitality Division, serving in several sales and marketing roles.

As part of her consulting practice, Lugli has served as interim CCCO, Americas for Radisson Hotel Group,  as interim CCO for DHISCO, and as  President for cheapcaribbean.com. Lugli also served as a board member for buuteeq, Inc., until its acquisition by The Priceline Group. She has served two terms as president of HEDNA, on the advisory board of TheBeatLive and as a member of the advisory board of the BTN Group. Lugli also serves as a member of HSMAI’s America’s board of directors and, while at Wyndham Hotel Group, served as a board member and Chairwoman for Room Key, a joint venture between 6 of the largest hotel companies. Additionally, she is a board member for Joe’s House, a nonprofit organization providing a nationwide online service that helps cancer patients and their families find lodging near treatment centers.  

Lugli and her husband, Robert, reside in Fountain Hills, AZ.  

Our Customers




Find us at the following events


July 31-August 1, 2019

Santa Clara, CA

Hotel Data Conference

August 14-16, 2019

Nashville, TN

The Beat Live

September 17-19, 2019

New York, NY

Explore "19

November 13-14, 2019

Las Vegas, NV


November 19-21, 2019

Hollywood, FL

About ISHC


The International Society of Hospitality Consultants is truly The Leading Source for Global Hospitality Expertise, represented by over two hundred of the industry’s most respected professionals from across six continents. Collectively, ISHC members provide expert services in over fifty functional areas and have specialized skills in virtually every segment of the hospitality industry. ISHC is dedicated to promoting the highest quality of professional consulting standards and practices for the hospitality industry. Candidates undergo a rigorous screening process, ensuring that all ISHC members have a reputation of integrity and are qualified by their experience, training and knowledge to develop and express sound judgment on industry issues. Additional information about the organization, along with a directory of ISHC members, is available at ishc.com.

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GDPR: The Known Unknowns

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The Company Dime Podcast

Hotel Pricing & Distribution Strategies

Part 1

April 2016


The Company Dime Podcast

Hotel Pricing & Distribution Strategies

Part 2

May 2016



Tnooz: Channel Managers Report

channel-managers-Report (pdf)


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Navesink Advisory Group LLC


+1 (908) 230-8684