navesinkag

+ 1 (908) 230-8684

navesinkag

+ 1 (908) 230-8684

Strategic Insight at the intersection of Hospitality, travel and technology

Strategic Insight at the intersection of Hospitality, travel and technologyStrategic Insight at the intersection of Hospitality, travel and technologyStrategic Insight at the intersection of Hospitality, travel and technology

Guiding Clients Through A Changing Industry

About us

Strategic Insight at the intersection of Hospitality, travel and technology

Strategic Insight at the intersection of Hospitality, travel and technologyStrategic Insight at the intersection of Hospitality, travel and technologyStrategic Insight at the intersection of Hospitality, travel and technology

Guiding Clients Through A Changing Industry

About us

PUT YOUR TRUST IN OUR EXPERIENCE

As the industry moves beyond recovery, new challenges continue to rise up and test your business. The changing workforce, new technologies that require unique skills and capabilities, and competing capital needs are just a few of the issues that we see. Our real-world experience across the travel, hospitality and related technology fields and our expertise in commercial strategy, operations, product, technology, and organizational optimization can help you navigate a path to success.

Find out more

About Us

Our Experience

Our Experience

Our Experience

Navesink Advisory Group, LLC is a boutique strategic business advisory and consulting service in the travel, hospitality and related travel technology industries. We focus on helping clients drive revenue and maximize profits, with expertise in business strategy, digital and ecommerce, loyalty and customer experience, distribution, sales 

Navesink Advisory Group, LLC is a boutique strategic business advisory and consulting service in the travel, hospitality and related travel technology industries. We focus on helping clients drive revenue and maximize profits, with expertise in business strategy, digital and ecommerce, loyalty and customer experience, distribution, sales and marketing, and experience in opportunity assessment, acquisition due diligence and integration, and organizational optimization. Areas of focus include travel distribution, digital and ecommerce strategies and transformation, customer engagement, CRM and data strategies, operations, payments, loyalty, business development, communications and sales and marketing growth strategies. 

The company was founded in 2013 by Flo Lugli, ISHC, a recognized expert in travel and hospitality distribution and related technologies. Navesink taps into an extensive network of high caliber industry experts and resources, when needed, in order to execute projects.


Our Approach

Our Experience

Our Experience

Unlike many consulting companies,  our services can be tailored to your specific needs.  We know that today's business challenges are increasingly complex, and our practical experience can help you assess the best options. We provide the relevant insights to  identify the biggest opportunities, and can offer resources to help you execute 

Unlike many consulting companies,  our services can be tailored to your specific needs.  We know that today's business challenges are increasingly complex, and our practical experience can help you assess the best options. We provide the relevant insights to  identify the biggest opportunities, and can offer resources to help you execute your plan. From an initial  consult to help identify gaps and opportunities, to a comprehensive report that includes a project plan with timelines and milestones, a cost analysis, and a schedule, we can offer a suite of quality services that will help you solve your business challenges. 










Find out more

Why Us

Our Experience

Why Us

We have practical experience and expertise in travel and hospitality, allowing our services to be tailored to your specific needs, and we give you the time and guidance you require and deserve.  Whether you’re seeking validation of a strategy or a new strategic plan, seeking new technology solutions or looking for a new alliance with the 

We have practical experience and expertise in travel and hospitality, allowing our services to be tailored to your specific needs, and we give you the time and guidance you require and deserve.  Whether you’re seeking validation of a strategy or a new strategic plan, seeking new technology solutions or looking for a new alliance with the right partner, assessing strategic alternatives or acqusitions, or simply need help with skillsets or tools, call us today. Together we’ll create and refine your plan for success. 

Our Services

Business and/or Product Strategy

Business Process and Organizational Review

Business and/or Product Strategy

We provide support to help you develop, assess or execute your business strategy, and can help you optimize your technology and product strategies to drive success

Marketing and Sales Strategy

Business Process and Organizational Review

Business and/or Product Strategy

We assess and/or develop comprehensive marketing, customer engagement/loyalty, and sales strategies to generate higher revenues and profits.

Business Process and Organizational Review

Business Process and Organizational Review

Business Process and Organizational Review

We evaluate your business processes  and recommend improvements, and can identify ways to optimize your organization or simply mentor key leaders

Digital Presence

Acquisition and Investment Support

Business Process and Organizational Review

We can help improve your digital presence and customer experience and engagement strategies

Acquisition and Investment Support

Acquisition and Investment Support

Acquisition and Investment Support

We have extensive experience in due diligence analysis and synergy assessment, working with both public and private equity firms, and can help develop and drive business and organizational integration plans

Industry Insights

Acquisition and Investment Support

Acquisition and Investment Support

We can undertake bespoke research to give you a wide array of business and industry insights 

Leadership

Flo Lugli, ISHC, Founder and Principal

 

Flo Lugli is an innovative, results-oriented executive with a proven track record of driving revenue growth in the global hospitality, travel and related technologies businesses for publicly and privately held companies. A well-known expert on travel and hospitality industry distribution, loyalty, travel technology, and digital presence, Lugli has been recognized as one of the most influential women in hospitality technology by Hospitality Financial and Technology Professionals (HFTP), as one of the 100 Most Powerful People in USA Hospitality by the International Hospitality Institute, and as one of the Top 30 Travel Industry Leaders to Get Inspired in 2022 by Hotelmize.  In addition, Lugli has been recognized as one of the Top 25 Most Extraordinary Minds in Sales, Marketing, and Revenue Optimization by the Hospitality Sales & Marketing Association International (HSMAI), and in 2023 was inducted into the PhocusWright Hall of Fame, honoring those individuals who have played an integral role in shaping the online travel industry.

Lugli is a member of the International Society of Hospitality Consultants, the leading source for global hospitality expertise, represented by over two hundred of the industry’s most respected professionals from across six continents. Lugli has also been recognized as one of the “Most Powerful Women” in Travel for 7 years by Travel Agent Magazine and among the top 75 hotel executives and top 10 technology experts by Lodging Magazine.

As Principal of Navesink Advisory Group, LLC, Lugli leverages her vast experience, industry expertise and thought leadership to help businesses drive revenue growth and enhance profitability.

In addition, Lugli was Non-Executive Chairman of Global Hotel Alliance, the world’s largest alliance of independent hotel brands, providing an industry leading loyalty platform to over 550 upscale and luxury hotels across 80+ different countries, and is on the board of iVvy.com, a leading cloud- based event and venue management platform. She also serves as an advisor to Simplenight, a global technology company offering innovative solutions to enable brands to offer real-time bookings across multiple categories such as dining, accommodations, attractions, events and more; ResortPass, a leading  day guest pass booking platform providing the hotel industry a solution to monetize their under-utilized amenities and boost ancillary revenues;  Visual Matrix, an industry leading hotel property management software providing an all in one platform for PMS, RMS, channel management and operational tools;  and Boxcribe, the first digital exchange that airlines can adopt to automate the issuance, redemption, and administration of vouchers. Lugli also serves on the advisory council of MMGY Global, a $55 million marketing communications and technology company with 11 global offices, and the world’s largest integrated marketing company specializing in the travel, tourism and the hospitality industries, as well as the Expedia IQ Forum, comprised of industry consultants and leaders who provide insight and feedback to Expedia executive management.

Most recently, Lugli served as the executive vice president of marketing for Wyndham Hotel Group, where she led the global strategy for customer engagement and market positioning for the company and oversaw brand marketing, distribution, ecommerce, loyalty, public relations/communications, research and central reservations systems strategy. During here time there, she drove a $100M digital transformation for the company. Prior to Wyndham, Lugli held executive level positions with privately held Travelport Limited (and its predecessor Galileo International), one of the world’s largest global distribution system providers.

Prior to 2002, Lugli held executive level business development and operations positions with WizCom International and its parent company Cendant Corporation. She joined Cendant in 1987 as a part of its Hospitality Division, serving in several sales and marketing roles.

As part of her consulting practice, Lugli has served as interim CCO, Americas for Radisson Hotel Group, as interim CCO for DHISCO, and as Interim President for cheapcaribbean.com. Lugli also served as a board member for buuteeq, Inc., until its acquisition by The Priceline Group. She has served two terms as president of HEDNA, on the advisory board of TheBeatLive and as a member of the advisory board of the BTN Group. Lugli also serves as a member of HSMAI’s America’s board of directors and, while at Wyndham Hotel Group, served as a board member and Chairwoman for Room Key, a joint venture between 6 of the largest hotel companies. Additionally, she is a board member for Joe’s House, a nonprofit organization providing a nationwide online service that helps cancer patients and their families find lodging near treatment centers.  

Lugli and her husband, Robert, reside in Fountain Hills, AZ.  

Some of Our Customers

Memberships

Find us at the following events

HSMAI Adrian Awards

HSMAI Marketing Strategy Conference

HSMAI Adrian Awards

February 13, 2024

New York, NY

HITEC

HSMAI Marketing Strategy Conference

HSMAI Adrian Awards

June 24-27, 2024

Charlotte, NC

HSMAI Marketing Strategy Conference

HSMAI Marketing Strategy Conference

HSMAI Marketing Strategy Conference

June 25-26

Charlotte, NC

Hotel Data Conference

Hotel Data Conference

HSMAI Marketing Strategy Conference

August 7-9, 2024

Nashville, TN

HSMAI Curate

Hotel Data Conference

HSMAI Curate

November 12, 2024

Washington, DC

PhocusWright

Hotel Data Conference

HSMAI Curate

November 18-21, 2024

Phoenix, AZ

About ISHC

The International Society of Hospitality Consultants is truly The Leading Source for Global Hospitality Expertise, represented by over two hundred of the industry’s most respected professionals from across six continents. Collectively, ISHC members provide expert services in over fifty functional areas and have specialized skills in virtually every segment of the hospitality industry. ISHC is dedicated to promoting the highest quality of professional consulting standards and practices for the hospitality industry. Candidates undergo a rigorous screening process, ensuring that all ISHC members have a reputation of integrity and are qualified by their experience, training and knowledge to develop and express sound judgment on industry issues. Additional information about the organization, along with a directory of ISHC members, is available at ishc.com.


Find out more

Media

Flo Lugli Inducted into Phocuswright Hall of Fame Alongside TripAdvisor's Steve Kaufer

Flo Lugli Named Top 25 Extraordinary Mind in Sales, Marketing and Revenue Optimization by HSMAI

Flo Lugli Inducted into Phocuswright Hall of Fame Alongside TripAdvisor's Steve Kaufer

Lugli recognized for her many years of service in travel and hospitality technology.

Read More

HITEC 2022 Roundtable Reveals Hoteliers, Vendors Want More...

Flo Lugli Named Top 25 Extraordinary Mind in Sales, Marketing and Revenue Optimization by HSMAI

Flo Lugli Inducted into Phocuswright Hall of Fame Alongside TripAdvisor's Steve Kaufer

 From a shift in the hotel/vendor relationship to a creation of technical standards to promote innovation and progress, roundtable participants spoke on the shortcomings and the opportunities available to hoteliers and PMS providers.

Read more

Flo Lugli Named Top 25 Extraordinary Mind in Sales, Marketing and Revenue Optimization by HSMAI

Flo Lugli Named Top 25 Extraordinary Mind in Sales, Marketing and Revenue Optimization by HSMAI

Flo Lugli Named Top 25 Extraordinary Mind in Sales, Marketing and Revenue Optimization by HSMAI

 The Hospitality Sales & Marketing Association International (HSMAI) recognizes Flo Lugli as top Extraordinary Mind at Adrian Awards

Read more

TRAVEL VETERANS KAUFER, LUGLI, MISUNAS ON GENAI, SOCIAL MEDIA, DIVERSITY AND MORE

Five Questions About Flexibility in the Travel Sector, Answered by Industry Experts

Flo Lugli Named Top 25 Extraordinary Mind in Sales, Marketing and Revenue Optimization by HSMAI

Collectively these three have more than 100 years of experience in travel.

Read More

Five Questions About Flexibility in the Travel Sector, Answered by Industry Experts

Five Questions About Flexibility in the Travel Sector, Answered by Industry Experts

Five Questions About Flexibility in the Travel Sector, Answered by Industry Experts

In a webinar hosted by the Travel, Transportation and Hospitality team at DataArt, Flo Lugli speaks to the subject of Bringing Flexibility to Travel Companies

Read more

Don't Count Expedia and Booking.com Out

Five Questions About Flexibility in the Travel Sector, Answered by Industry Experts

Five Questions About Flexibility in the Travel Sector, Answered by Industry Experts

 While no one can dispute Google’s dominance in the travel space, Expedia and Booking.com continue to innovate, building stronger travel platforms and customer engagement tools and programs. Is this a “winner-take-all” environment, or is there room for more? 

Read more

GDPR: The Known Unknowns

Blockchain's Potential-and Potential Consequences

Loyalty is More Than Just Numbers

Unless you’ve been on a distant planet lately, you’ve likely have heard about the new General Data Protection Regulations (GDPR) of the European Union...

Read More

Loyalty is More Than Just Numbers

Blockchain's Potential-and Potential Consequences

Loyalty is More Than Just Numbers

While most brands tout the size of their loyalty programs, size alone shouldn’t be a measure of success.

Read More

Blockchain's Potential-and Potential Consequences

Blockchain's Potential-and Potential Consequences

Blockchain's Potential-and Potential Consequences

Blockchain technology allows digital information to be distributed to a network – but not copied – via a secure ledger. Records are public and verifiable, making that information harder to compromise. A good idea, right? At this point, that’s all it is so far in the hotel sector.

Read More

Q&A with Two Independent JV Directors

Q&A with Two Independent JV Directors

Blockchain's Potential-and Potential Consequences

 JOINT VENTURE BOARDS OF DIRECTORS are prone to frictions stemming from partner misalignments on venture business objectives and strategy. Such misalignments can result in a challenging boardroom culture characterized by divisiveness and tendencies to favor self-interested positions. 

Read More

The Company Dime Podcast

Q&A with Two Independent JV Directors

The Company Dime Podcast

Hotel Pricing & Distribution Strategies

Part 1

April 2016

Listen

The Company Dime Podcast

Q&A with Two Independent JV Directors

The Company Dime Podcast

Hotel Pricing & Distribution Strategies

Part 2

May 2016

Listen

The Once and Future History of Distribution

Leadership in Hospitality: Key thought leaders in the hospitality industry

Leadership in Hospitality: Key thought leaders in the hospitality industry

On a recent call for HSMAI’s Faculty Roundtable, Lugli presented an overview of distribution, from its history, to its evolution across platforms, to its convergence with revenue optimization and marketing. 

Read More

Leadership in Hospitality: Key thought leaders in the hospitality industry

Leadership in Hospitality: Key thought leaders in the hospitality industry

Leadership in Hospitality: Key thought leaders in the hospitality industry

 Thought leaders offer a unique blend of expertise, insight, and foresight, essential for navigating the dynamic hospitality landscape. They provide strategic direction, foster innovation, and share valuable industry trends. Learning from these leaders can be pivotal in staying ahead of the competition and adapting to changing market demands. 

Read More

DEI Advisors Interviews Flo Lugli

Top 35 Travel Industry Leaders to Get Inspired by Mize

Top 35 Travel Industry Leaders to Get Inspired by Mize

 Flo Lugli  discusses her career journey, starting as a line employee at People Express Airlines and rising to the Presidency of Wizcom, eventually becoming EVP of Gallileo and Travelport. 

Find out More

Top 35 Travel Industry Leaders to Get Inspired by Mize

Top 35 Travel Industry Leaders to Get Inspired by Mize

Top 35 Travel Industry Leaders to Get Inspired by Mize

Explore some of the most inspiring names in the travel industry and learn about their most remarkable contributions. 

Read More

Downloads

Tnooz: Channel Managers Report

channel-managers-Report (pdf)

Download

Contact Us

Send Message

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Navesink Advisory Group LLC

flo.lugli@navesinkag.com

+1 (908) 230-8684

Copyright © 2018 navesinkag - All Rights Reserved.

Powered by GoDaddy